The importance of digital marketing

What is digital marketing?

Digital marketing or the so-called Internet marketing is the promotion of brands / products or services using the Internet and other digital communications to communicate with potential customers, as this includes emails, social media advertisements and advertisements for websites, in addition to text messages and marketing campaigns on various electronic devices Paid advertising, etc., and thus the fastest form of marketing, given that more than 60% of the world's population is connected to the Internet.
Digital communication channels have made it possible to track traffic, impressions, user sentiment, and other things that can be easily measured and analyzed, among other points.

What is the importance of digital marketing?

• Cost effective
• Accurate targeting of customers
• Contribute to global reach
• Direct interaction

Digital marketing is cost effective

Digital marketing is low-cost compared to traditional marketing methods, whether you want to promote your business locally or internationally, digital marketing provides you with cost-effective solutions, as it allows small and medium-sized companies to compete with large companies by targeting a wide range of audiences at the lowest cost, using some Distinguished strategies such as: search engine optimization, social media, content marketing, etc., as this helps people recognize your brand and attract them to the shopping and buying experience.

Accurate targeting in digital marketing

If you offer your products or services to a specific group of people and want to introduce them to them, you can rely on digital marketing to achieve this end, where the target groups can be identified and easily reached through digital means of communication by extracting their data using keywords for search engine optimization "SEO". Or through the information available on social networking sites and other effective methods, so that you can ultimately analyze the changing behaviors of customers and adjust your marketing campaigns accordingly.

Digital marketing contribution to global reach

Digital marketing is not restricted to a geographical location like traditional marketing, meaning that you can create a marketing campaign at the global level to reach the international audience with simple capabilities, unlike traditional marketing, which costs huge amounts of money even at the local level, which contributes to opening the way to explore many emerging companies in attracting a larger number of clients/users.

Participation and direct interaction with consumers

The most important characteristic of digital marketing is the possibility of participating and interacting directly with consumers, where you can through social media platforms or your communication channels to identify the aspirations of customers, listen to their opinions, respond to their complaints, provide rewards and interact with their positive comments, as this method is called electronic reputation management. "Online Reputation Management", which means all business activities that work to improve customer opinions about the company or brand, which will create a positive image of your brand and enhance the feelings of your customers and maintain their loyalty.